Ajeet Sharma, the author of this book, is a marketing expert, a business school professor, and a keen follower of trends and action in the business world. He holds a PhD in Marketing and a Post Graduate Diploma in Business Management. In his career, spanning more than twenty years, he has also worked as a copywriter on several international advertising projects and mentored many young professionals along the way. Ajeet developed interest in literature and music in school (he studied at Mayo College, Ajmer) and believes that in many ways marketing too is an art form, and the world of business its stage. This book is a strong reflection of his own experiences and observations across different phases in his career. He lives in New Delhi with his family and can be reached at ajeet9sharma@gmail.com. His Twitter handle is @ajeet_sharma