Craig is a Business strategist with a fresh market perspective combining technological awareness, deliverable experience with strong cost management and leadership skills. Craig likes to think of himself as the engineer who understands costs. Craig holds both an MSc from Cranfield and an executive MBA from Bradford. He has assisted Companies from start up to FTSE 100 in nearly every region of the world for over 25 years. He states "that to survive in today's competitive marketplace companies need to focus on their core strengths, and outsource the areas that do not differentiate them from the competition." Whilst completing his studies Craig remodeled the business plan for the company he was working for making them the most cost aware and successful business in the sector. That success propelled him into BT where he was responsible for targeting outsourcing opportunities, which now generate revenues in excess of £200m, and supports all targeted communications providers.