Welcome to this episode of the Real Fast Results podcast! M.J. DeMarco is today's special guest. He is an author and successful business owner. M.J. wrote a book called The Millionaire Fastlane. In it, he describes how he built a company, basically, from the ground up, and then he was able to sell this company for millions of dollars.

DeMarco is also the founder and administrator at TheFastlaneForum, which is a worldwide discussion forum that's dedicated to the advancement of fast lane entrepreneurship. This forum has over 130,000 visitors a month, and it is one of the leading destinations for startup entrepreneurs and offers discussions on how to grow a business. What M.J. is really doing, overall, is calling out to folks that are tired of taking a "slow and steady" pace and the conventional ways of growing wealth and a business. Welcome to the show M.J.

Promise: How to Found a Business on "Product-o-cracy"

First, thanks for having me. I appreciate it. I would say that the big result we're looking for today is how to create a business that is founded on what I call a "product-o-cracy." That's actually not discussed in Fastlane. It's discussed in the new book that I released, but a product-o-cracy allows business owners to grow virally. It allows them to grow beyond a linear construct. Essentially, it puts them in the driver's seat to, pardon the phrase, "print money."