Analytics has grabbed a lot of attention in the fields of marketing, business intelligence, projections, and strategizing. This book makes readers aware of the various ways in which analytics works in contemporary society.

Analytics has grabbed a lot of attention as of late in the fields of marketing, business intelligence, projections, and strategizing things. The role of analytics has been realized by many firms across the world and hence, it is now one of the most demanded skills in the business domains. As the digital age and the demand for data is rising, the role of analytics is assuming even more importance. The manner in which it returns the results and outcomes of the various analyses performed to aid the growth of businesses, has been acknowledged across domains. 'New Age Analytics' makes the readers aware about the various ways in which the analytics work in the present age and time.