ALEX SCHMIDT has pursued interests in public service and design through different avenues over her career. As an award-winning reporter and producer for NPR and others, she covered arts, business, technology, and urban development. Alex has published work in The New Yorker and The Los Angeles Times, among other outlets. Her writing about UX, privacy, and other design topics has appeared in A List Apart and The Columbia Journalism Review.


As a researcher, strategist, and UX designer, Alex has worked both for agencies and in the public sector. Her greatest interest lies in the wicked problems inherent in enterprise design and the mysterious ways of large systems. These are all areas she has delved into as a product strategist for The Federal Reserve Bank of New York.