We all sell something every day - someone does it by occupation, and someone "realizes" their own ideas to colleagues, management, subordinates, and even friends and relatives. And our success depends on how persuasive we are, using the ability to ask questions, the method of identifying the motives and needs of a person, knowledge of the basics of non-verbal behavior and other techniques. This book will help you master the technology of effective sales. It analyzes examples of wholesale and retail sales of goods of various price categories, which formed the basis of tasks that allow you to consolidate the knowledge gained. The book offers ready-made recipes that you can adapt to your own business and start applying the very next day after reading it. Here you will find a minimum of general advice and a maximum of specific solutions. The book is addressed to sales professionals.