HR branding allows the company to create a positive reputation in the labor market, reduce employee turnover, attract and retain the best candidates. Yes, you can achieve impressive results with minimal means. But you will meet many traps along the way. Svetlana Ivanova talks about the main challenges of HR branding. Why a reward for an employee or a gift for a client can cause negative emotions, what can go wrong when newcomers adapt, how to make corporate events really useful? You will learn how to conduct loyalty research and be able to build a really working corporate culture.