Trust. It's something every community on earth depends on. Businesses need it. Schools need it. Families need it. Societies need it. And it seems to be disappearing - everywhere, and at an alarming rate.
If we can't trust anyone, what can we believe? What can we feel certain about?
When Jimmy Wales founded Wikipedia more than two decades ago, he changed the landscape of knowledge forever - although almost no one realised it at the time. Now, in a ?post-truth' era where the internet is a sea of disinformation and facts are increasingly malleable, he reminds us that it's more important than ever to return to the problem at the heart of it all. Because without trust, we have no knowledge. And without knowledge, we can't fight back.
In The Seven Rules of Trust, Wales shares the fundamental pillars of his work, principles that transformed a website from which information was once spurned into a universally trusted source for facts. Derived from decades of observation, participation and discussion with leaders across the world, these are his clear, actionable rules behind one of the most extraordinary products in our history, first introduced over twenty years ago and honed over decades.
This book will help you become a trust-maker - not just someone subject to trends. Someone who can turn back the tide, and inspire other people to follow you. If you want to build something, start something, or just get back to work in the most resilient way possible, this is how to begin.
