George Werner was born in Saalfelden, Austria. He has led a diverse life. As a musician he was a member of the nineteen sixties rock band "The Heard". Served three years as a school teacher before moving to Breckenridge, Colorado to a skiing life. Becoming an entrepreneur, he founded several businesses. Turning to youth soccer, he developed a program to teach the sport, coached high school and numerous club teams, founded his own soccer academy, and wrote a book on developing youth soccer teams titled "Less is More". In his "golden" years he has turned to writing.