Adrian Gore is the founder and CEO of The Discovery Group, parent company to Vitality Health (the UK's 3rd largest healthcare provider) and a global financial services organisation that serves over 45 million customers across 40 countries. He is the architect of the revolutionary Vitality Shared-Value model, a system that fundamentally links better health outcomes to economic rewards and is taught as a case study at Harvard Business School . Gore built the company from the ground up in South Africa during a period of intense political and social upheaval , demonstrating the courage and optimism required to pursue disruptive ideas against a backdrop of uncertainty. Known for his relentless focus and discipline, Gore launched Discovery after leaving a golden career path at age 26 to pursue his own vision.