BRIAN V. ANDERSON is an entrepreneur and the Founder & CEO of Nacelle, where he's pioneered AI-driven personalization strategies that work for anonymous ecommerce visitors. Since launching his first company in 2016, Brian has become a sought-after speaker at leading industry events, including Shopify's first headless commerce stage, and regularly shares insights through Forbes Council and Entrepreneur. An avid music producer and poker player when he's not transforming ecommerce experiences, Brian wrote this book to help CMOs and executives build growth strategies for the post-privacy era.