This book exists because of the hundreds of people who have approached

me over the years following my appearance on Shark Tank with the same

questions and curiosities:

"I have an idea... but I just don't know what to do next. "

"I have a prototype...but I can't seem to get the product done right "

"I have inventory... but I can't seem to reach my customer "

I have served up:

- The thinking patterns

- The personal beliefs that have served me well

- Some Cheat Codes

- Some mistakes I've made so you don't have to, unless you insist.

After reading this book, you should be prepared to stop sitting on ideas,

identify the best one you have and start turning it into money, or kill it

quickly and move on.

Ideas alone are worthless.

The right idea becomes valuable once it's been pressure tested and has been

met with massive immediate action.